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Beyonce Still Battling With Event Planner Over Blue Ivy Carter Trademark


Beyoncé is still battling an event planner over the trademark for her daughter’s name, Blue Ivy Carter, according to court documents filed on Tuesday, June 6, in the U.S. Patent and Trademark Office and exclusively obtained by Us Weekly.

The singer’s legal team is now asking the board to deny motion for leave for early discovery.

Back in 2012,Beyonce now 35, filed to trademark “Blue Ivy Carter” so that she could launch products ,and a clothing line under her daughter’s name.

However, when it came time for Queen Bey to renew the trademark in early 2017, she was opposed by an event planning company owned by Veronica Morales.

Beyonce's team also accuses Morales of trying to profit off Blue Ivy's name. “Given Mrs. Carter’s fame, news of her newborn daughter and her unique name spread quickly. It soon became apparent that those who were searching for news about Mrs. Carter’s daughter, Blue Ivy, would also find opposer’s wedding planning business,” the documents say.

Although Morales’ company was founded three years before Beyonce’s daughter was born in 2012, the documents allege that the event planner embraced the attention of Blue Ivy’s birth. For instance, Morales commented to TMZ at the time that “clearly great minds think alike, and who better than our Blue Ivy to plan events for B&J’s Blue Ivy!?”



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